TWO days after the screening, [Serendipitous Summer] officially premiered across the Empire. It opened in around 20,000 theaters—a solid number, though not huge by blockbuster standards. For comparison, a typical big-budget commercial movie might debut in 50,000 theaters. But for a smaller movie like this, it was a strong start.
Astrid had no doubt their movie would at least break even. In fact—without wanting to jinx it—he truly believed it could land in the top 50 of the box office premier list for opening day. That was already impressive, considering the lead cast were mostly rookies. Heck, even the director could be called a rookie. And if luck was on their side? After a week, it might even crack the top 20 box office weekly hits.
Well, one could hope, right?
