Before the championship finals began, the League's marketing engine was running at full power.
The media, which loves to create hype, was also heavily inflating the value.
As the top sports brand at the moment, Reebok internally viewed the championship finals as the company's victory.
Putting aside James from Nike who mixed up the game, Miami Heat was still Curry's team.
As long as no surprises occurred, Miami Heat would continue to build around Curry as the core.
Curry, younger and more popular than James and with a style that perfectly fits the trend of the times, was undoubtedly going to become the iconic figure for Reebok in the 2010s, succeeding Yu Fei as the new flagship.
If Curry won the championship finals, it would signify the official rise of this "son of small-ball."
As for James? Unless he outperformed Curry drastically in the championship finals, Reebok would do everything to suppress his market influence.
The situation for the Clippers was clearer.
