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Chapter 122 - Chapter 122 – All Price Reduction (Part 2)

Not long after the wave of luxury car price cuts, the news exploded online like a bombshell.

"What the hell? Why are all these luxury brands slashing prices overnight?"

"Did they suddenly grow a conscience? Realize they've been bleeding us dry for years and want to give back?"

"Don't kid yourself. A capitalist without fangs isn't a capitalist. These foreign giants never cared about the consumer."

"This is a counterattack. They're panicking because Audi's A4 is outperforming their models. They can't beat it on specs, so now they're throwing discounts."

"Makes sense. No way they'd drop prices out of goodwill. They're being forced to."

"Even with the cuts, I wouldn't touch their cars. My loyalty's with Audi."

"Please. You'd still be drooling over them if Audi didn't exist."

"Not the same. I've got options now. Audi or nothing."

"I still trust legacy. BMW, Audi, Porsche—these brands have heritage."

"The BMW B250 and Porsche E345 had list prices over ¥300,000 (≈ $41,277). Now, with a ¥100,000 (≈ $13,759) cut, they're under ¥200,000 (≈ $27,518). That's hard to ignore."

"Honestly, it feels like a steal. I might check them out."

"Even if it helps their sales, we're weakening them if they sell at a loss. Audi's star will rise while they sink."

"You overestimate your strategic genius. Just buy the car, man."

"I still love my big Audi. The rest? Pass."

From the buzz online, one thing was clear: these price cuts were hitting their mark.

Haifeng's move was only the beginning. Getting luxury B-class models slashed to mid-range prices? A solid first strike.

But it wasn't a knockout. These foreign automotive giants didn't last a century without some serious backbone. This was just the warm-up.

First, drag them down from high-end to mid-range.

Then, shove them into the bargain bin.

Can Audi pull it off? It's just a matter of timing and pressure.

This pricing war didn't just shake up the high-end segment—it sent shockwaves through the entire auto industry.

Why? Because suddenly, a luxury badge costs the same as a mid-range sedan. And given the choice, who wouldn't go for luxury?

So the mid-tier brands caved, too. They had to. Hold your price, lose the market.

This was divine warfare, and the mortals—mid-range manufacturers—took the blow. Survival first. Profits later.

But everyone was on edge. One more round of price cuts, and some brands would flatline.

Right now, only Audi's smiling. Everyone else in the B-class segment is either bleeding out or bracing for impact. Japanese and Korean brands with razor-thin margins? Devastated. Even the likes of BMW and Porsche have taken a massive profit hit.

They're still in the black—for now. But it's nothing like before.

"Even if I want to support Audi, I can't. My budget's capped at ¥200,000 (≈ $27,518)."

And the scariest part? Audi's only flexing in the B-class arena. Haifeng hasn't even touched C-class or D-class luxury yet.

When he does, the boardrooms of Stuttgart and Tokyo might implode.

Haifeng scrolled through online chatter in his office and watched the panic spread. Luxury brands were scrambling, and market trends were shifting—it was working.

Just then, Liu Jianyu called.

"Da Mi's launching the new Digital series. June 30."

Haifeng raised an eyebrow.

He'd only delivered the Qinglong 810 chip to them last month, and they were already skipping the 3S and going straight to the Mi 4?

He caught on quick—Da Mi was gunning for Huawei's Honor 3X.

That price-performance beast was giving them severe headaches.

T/N: Used a new custom GPT, tell me what you think

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